Businesses need ideas to grow. Ideas are fueled by insight -- intuitive understanding of why people believe what they believe and do what they do. But too often, conventional qualitative research compromises the ability to get at the heart of these attitudes, experiences, and behaviors. Somewhere along the way, findings seem to get stripped of their human qualities.

Bad Babysitter Productions believes in pursuing a more contemporary approach to qualitative research from design to delivery. We make a human connection with respondents through empathy, respect, and engaging conversation.