Kinney Group is small upstart consulting boutique in a sea of big technology re-sellers who service the federal government’s intelligence, security, and defense organizations. The principal of the company feels passionately about the role technology plays in keeping America’s citizens and soldiers safe. It is his strong desire to recruit top notch engineering talent who can share his passion and personal approach to doing business. How do you intrigue young engineers who are lured by the Googles of the world to consider a career with a new company in such a specialized niche? You take them on a road trip. And you demonstrate just how serious you are about making history.

We packed up the car and drove with Jim Kinney from Indy to DC for the inauguration of President Obama. We let him riff about what matters and why. This video captures the honest intentions of the brand in narrative and serves as the company’s recruiting tool.

Every brand has a story. We capture the soul of it and tell it authentically.