Not long ago, in the same laboratory that was developing alternative bio-fuels from microalgae, another miraculous molecule was born—one capable of dramatic improvements in the appearance of skin. The scientists at Solazyme suddenly had a new entrant into the billion-dollar cosmeceutical industry; an inside/out beauty regimen of a serum and vitamin supplement that together accelerate skincare results. In a crowded category equally driven by science and snake oil, how does an unknown science company credibly launch a new consumer product? How do you tell a story about beauty when your success has been in fuel?

Through in-depth interviews and in-home beauty parties we staked out an emotional territory for modern beauty and scoped the role science plays in shaping new product anticipation and expectations. We uncovered insights that laid the strategic foundation for packaging, branding, e-commerce and launch messaging.

Know the terrain before you venture out. We help new products get off to the best, most relevant start possible.